Visit the forums and you will likely find a range of opinions on SEO. Many will say that it is here for a long time, others will say its days are already numbered. To answer the question, it is important to understand just what SEO is. With an understanding of what it is, we can then ask for how long it will be important.
SEO, or Search Engine Optimisation, is all about getting ranked high up in the search results. Nothing more, nothing less. Some people argue that SEO is all about link building and keywords, etc. However, those are just techniques used to achieve good rankings. Some people argue that as the search engines continually alter their algorithms, SEO will become obsolete. If the algorithms make current techniques invalid, however, that doesn’t mean people will stop wanting to be ranked highly.
Not as We Know it
For as long as there will be search engines, there will be people wanting their websites to rank highly. In addition, the search engines will continue to want their own product to be as strong as possible. This means that while techniques may change, the concept of SEO will still remain.
Keeping up With Change
Any successful marketer will be able to tell you that it is essential for them to keep up with changes. A complete change in the search engine’s approach, if it happens, won’t put an end to SEO. It’ll just mean that we have to do things differently to achieve required results.